Archive by Author
OMG, I got a +K!
Posted on 07. Nov, 2011 by Sandy.
Ok, I’m seriously being sarcastic. My Twitter stream has been FILLED with “so and so gave me a +K in such and such”. I’m all for metrics albeit meaningful ones. But when you don’t really know what something is measuring or just doing things to raise your score for the sake of it, what value [...]
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SocialPlus: Putting the Social in Social Media
Posted on 07. Sep, 2011 by Sandy.
The Art of Social We talked about this last night in our newly formed informal monthly gathering #socialplus that meets….in REAL life! Yup, you read that right. Were you fooled by the hashtag? Well, we are social media geeks (you too, Ray) so how could we not have a hashtag to commemorate this monthly gathering? [...]
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There’s something about Google Plus
Posted on 29. Jul, 2011 by Sandy.
That I find strange/odd/bizarre. I can’t quite put my finger on it so thought maybe you could help. For some reason, when someone I don’t know follows me on Twitter, I don’t think much of it. I reason that a) I said something that was interesting b) They auto-follow based on keywords c) I was [...]
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Webinar recap- Flourish with Facebook: 3 ways to take your online presence from Blah to Brilliant
Posted on 15. Jul, 2011 by Sandy.
I did a short webinar last week covering some recurring questions about building a Facebook community and what do do once people do start ‘Liking’ you. Here are the slides, I’d love to hear your tips! Flourish with Facebook: 3 ways to take your online presence from blah to brilliant View more presentations from [...]
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A new kid on the block
Posted on 04. Jul, 2011 by Sandy.
Watch out! All of the geeks are abuzz with the latest and greatest from Google, G+. Here a few thoughts that come to mind: Buzz vs Woody Google has had plenty of time to watch and learn from Facebook’s mistakes and simplify the user experience in G+. But is it simple enough for the average [...]
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The losing deal with deal sites..
Posted on 29. Jun, 2011 by Sandy.
Yes, another daily deal related post but this time I’m on the losing side! In the past, when I’ve bought deals it’s always been at places I haven’t been to before but I have blogged about how the disadvantages of daily deal sites, one of them being that is alienating for existing customers who pay [...]
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Should you outsource Community Management?
Posted on 22. Jun, 2011 by Sandy.
I don’t think there is a simple Yes or No answer to this question. I see the Community Management role as a sub-set of the Product Management and Marketing role in a company. Meaning, the Product Manager is the one the drives the road-map and makes decisions about what features will be in the product [...]
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Growing your Community Authentically
Posted on 15. Jun, 2011 by Sandy.
The quest for new likes/followers/fans/groupies seems never ending. I see it everyday and am asked often, “How do I get more followers“ Show up. Participate. Interact. Provide value. Basically, you have to ‘do the work’. But you have to also decide why you are doing it. and then there’s the : “I need 1000 fans [...]
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Taking the First Step
Posted on 08. Jun, 2011 by Sandy.
They say a journey of a thousand miles begins with one step. But what if it is the first step that is the hardest? The first step to beginning a whole new adventure? A new job? A new project? I experienced this type of resistance recently. And by resistance, I mean à la lizard brain/Seth [...]
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The Art of Patience
Posted on 02. Jun, 2011 by Sandy.
We hear about the Art of Marketing and the Art of Sales but what about the Art of Patience? You know the part where you have to patiently wait for a response from a customer or prospect? You know the days in between hitting send in Outlook/Gmail and refreshing your inbox (even though most services [...]
